
NPCI x The Times of India / 2025
Anti Scam Shala
A large-scale on-ground awareness campaign at the Maha Kumbh that turned newspaper pouches into a simple, culturally intuitive lesson on digital payment safety.
Rohit Nair
Brand and growth marketing leader / Mumbai, Maharashtra, India
I’ve worked across agencies, media brands, strategy, growth, and storytelling. The result is simple: I know how to make ideas travel, work harder, and matter more.
Selected Work
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NPCI x The Times of India / 2025
A large-scale on-ground awareness campaign at the Maha Kumbh that turned newspaper pouches into a simple, culturally intuitive lesson on digital payment safety.

NPCI x The Times of India / 2024
A print-led public awareness campaign that used RK Laxman’s iconic Common Man to make digital scam education more accessible, culturally familiar, and hard to ignore.

KRAFTON India / BGMI / 2024
A Diwali campaign for BGMI that turned in-game squad culture into an emotional story about friendship, belonging, and bonds that move beyond the screen.

JetSynthesys / Global e-Cricket Premier League / 2024
A league-building initiative that positioned GEPL as a new-age cricket and entertainment IP, bringing together esports, fandom, live spectacle, and cultural relevance in one format.

KRAFTON India / BGMI / 2023
A launch campaign for BGMI's X-Suit Carnival that flipped influencer marketing on its head, turning exclusivity itself into the joke and the selling point.

KRAFTON India / BGMI / 2023
A comeback campaign that turned the shared language of BGMI players into a nostalgic community challenge, helping the brand reconnect with fans after a long absence.

Thappad / 2020
A trailer campaign that turned YouTube’s report button into a call to act, urging people to stop ignoring domestic abuse and start reporting it.

VICE / 2019
A VICE campaign that turned SMS into a low-tech news product, helping reconnect young Kashmiris with the world during a communications blackout.

Platinum Days of Love / Platinum Guild International / 2019
A relationship campaign that reframed togetherness not as compromise, but as two accomplished individuals becoming stronger by building something greater together.

Jeep India / Jeep Compass / 2019
An integrated Jeep Compass campaign that framed the SUV as the point where everyday routine ends and a fuller, more adventurous life begins.

Anchor by Panasonic / Panasonic Life Solutions India / 2018
A campaign that turned rising household aspiration into a sharp consumer story for safer, higher-quality electrical infrastructure.

ISUZU mu-X / Isuzu Motors India / 2017
A launch campaign that positioned the ISUZU mu-X as an SUV built for both extremes: rugged enough for adventure, generous enough for family life.

Nissan GT-R / Nissan India / 2017
A Republic Day campaign that used the Nissan GT-R's precision to create the world's largest outline of India's map and turn performance into a national-scale statement.

Bajaj V / Bajaj Auto / 2016
A launch campaign that turned the steel of INS Vikrant into a motorcycle and transformed product history into a national story of pride, memory, and ownership.
Experience
Work
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Nov 2025 - Present
Mumbai, Maharashtra, India
Nov 2023 - Mar 2025
Mumbai, Maharashtra, India
Nov 2021 - Nov 2023
Pune Division, Maharashtra, India
Apr 2019 - Aug 2021
Mumbai, Maharashtra, India
Dec 2018 - Mar 2019
Mumbai, Maharashtra, India
Jun 2015 - Nov 2018
Mumbai Area, India
Mar 2011 - Jun 2015
Mumbai Area, India
Education
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2012 - 2015
Mumbai, India
2007 - 2010
Mumbai, India
Workshops
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Sessions on strategy, branding, storytelling, careers, and how the business is changing.
Practical workshops on how to use AI in marketing, content, strategy, and day-to-day work without losing judgment.
Custom sessions for teams that want better thinking, better communication, and more useful strategic habits.
Real-world sessions drawn from agency life, media, growth, branding, and leadership.
Recognition
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2025
6Recognised across ABBY Creative Awards and Kyoorius Creative Awards.
2025 - 2024
17Recognised across Effie India Awards, ABBY Creative Awards and Kyoorius Creative Awards.
2025
4Recognised across ABBY Creative Awards, Good Ads Matter Awards and Kyoorius Creative Awards.
2025
2Recognised by Kyoorius Creative Awards.
2022
1Recognised by ABBY Awards.
2021 - 2020
13Recognised across Cannes Lions, Spikes Asia and Kyoorius Creative Awards.
2021
6Recognised across Cannes Lions and Spikes Asia.
2016
1Recognised by Cannes Lions.
Contact
If you’re looking for a workshop, a guest lecture, an AI masterclass, or a strategic session for your team, get in touch. I’m always interested in conversations that lead to better thinking and better work.