Rohit Nair

Brand and growth marketing leader / Mumbai, Maharashtra, India

I build brands people notice, trust, and remember.

I’ve worked across agencies, media brands, strategy, growth, and storytelling. The result is simple: I know how to make ideas travel, work harder, and matter more.

Selected Work

The work behind the thinking.

Swipe to explore

Anti Scam Shala

NPCI x The Times of India / 2025

Anti Scam Shala

A large-scale on-ground awareness campaign at the Maha Kumbh that turned newspaper pouches into a simple, culturally intuitive lesson on digital payment safety.

On-ground ActivationPublic AwarenessDigital Payments
Read article
The Common Man Takes on Conmen

NPCI x The Times of India / 2024

The Common Man Takes on Conmen

A print-led public awareness campaign that used RK Laxman’s iconic Common Man to make digital scam education more accessible, culturally familiar, and hard to ignore.

Print StrategyPublic AwarenessBrand Communication
Read article
DoomTroopers

KRAFTON India / BGMI / 2024

DoomTroopers

A Diwali campaign for BGMI that turned in-game squad culture into an emotional story about friendship, belonging, and bonds that move beyond the screen.

Brand FilmGaming CultureCommunity Storytelling
Watch on YouTube
GEPL Aftermovie

JetSynthesys / Global e-Cricket Premier League / 2024

GEPL Aftermovie

A league-building initiative that positioned GEPL as a new-age cricket and entertainment IP, bringing together esports, fandom, live spectacle, and cultural relevance in one format.

Esports IPEvent MarketingEntertainment Branding
Watch on YouTube
Don't Care To Share

KRAFTON India / BGMI / 2023

Don't Care To Share

A launch campaign for BGMI's X-Suit Carnival that flipped influencer marketing on its head, turning exclusivity itself into the joke and the selling point.

Gaming CultureInfluencer MarketingLaunch Campaign
Watch on YouTube
BGMI Ki Boli

KRAFTON India / BGMI / 2023

BGMI Ki Boli

A comeback campaign that turned the shared language of BGMI players into a nostalgic community challenge, helping the brand reconnect with fans after a long absence.

Community MarketingGaming CultureInteractive Storytelling
Watch on YouTube
The World's Most Reported Trailer

Thappad / 2020

The World's Most Reported Trailer

A trailer campaign that turned YouTube’s report button into a call to act, urging people to stop ignoring domestic abuse and start reporting it.

Social ImpactPlatform InnovationFilm Marketing
Watch on YouTube
The 8-Bit Journo

VICE / 2019

The 8-Bit Journo

A VICE campaign that turned SMS into a low-tech news product, helping reconnect young Kashmiris with the world during a communications blackout.

Creative StrategyBrand ExperienceMedia Innovation
Watch on YouTube
Greater Together

Platinum Days of Love / Platinum Guild International / 2019

Greater Together

A relationship campaign that reframed togetherness not as compromise, but as two accomplished individuals becoming stronger by building something greater together.

Brand PlatformRelationship StorytellingIntegrated Campaign
Watch on YouTube
This Is It

Jeep India / Jeep Compass / 2019

This Is It

An integrated Jeep Compass campaign that framed the SUV as the point where everyday routine ends and a fuller, more adventurous life begins.

Automotive BrandingIntegrated CampaignLifestyle Positioning
Watch on YouTube
Naye India Ke Badhte Load Ke Liye

Anchor by Panasonic / Panasonic Life Solutions India / 2018

Naye India Ke Badhte Load Ke Liye

A campaign that turned rising household aspiration into a sharp consumer story for safer, higher-quality electrical infrastructure.

Brand PositioningConsumer DurablesIntegrated Campaign
Watch on YouTube
All Muscle All Heart

ISUZU mu-X / Isuzu Motors India / 2017

All Muscle All Heart

A launch campaign that positioned the ISUZU mu-X as an SUV built for both extremes: rugged enough for adventure, generous enough for family life.

Automotive BrandingLaunch CampaignProduct Positioning
Watch on YouTube
Legendary Precision Salutes India

Nissan GT-R / Nissan India / 2017

Legendary Precision Salutes India

A Republic Day campaign that used the Nissan GT-R's precision to create the world's largest outline of India's map and turn performance into a national-scale statement.

Automotive BrandingCultural MarketingExperiential Stunt
Watch on YouTube
The Story of a Legend Reborn

Bajaj V / Bajaj Auto / 2016

The Story of a Legend Reborn

A launch campaign that turned the steel of INS Vikrant into a motorcycle and transformed product history into a national story of pride, memory, and ownership.

Brand StorytellingProduct LaunchCultural Marketing
Watch on YouTube

Experience

A quick career timeline.

Work

Swipe to explore

Nov 2025 - Present

Marketing Head

Haymarket Media Group

Mumbai, Maharashtra, India

Nov 2023 - Mar 2025

Chief Manager, Brand Strategy

Bennett Coleman & Co. Ltd. (The Times of India)

Mumbai, Maharashtra, India

Nov 2021 - Nov 2023

AVP Brand Strategy

JetSynthesys Pvt. Ltd.

Pune Division, Maharashtra, India

Apr 2019 - Aug 2021

Senior Strategist

Dentsu Webchutney

Mumbai, Maharashtra, India

Dec 2018 - Mar 2019

Cluster Lead Business and Strategy

22feet Tribal Worldwide

Mumbai, Maharashtra, India

Jun 2015 - Nov 2018

Brand Strategy Director

Leo Burnett

Mumbai Area, India

Mar 2011 - Jun 2015

Creative Strategist

Pentagon Events & Activations Pvt Ltd

Mumbai Area, India

Education

Swipe to explore

2012 - 2015

Masters in Marketing Management, Marketing

Welingkar Institute of Management

Mumbai, India

2007 - 2010

Bachelor of Science (BSc), Computer Science

K C College

Mumbai, India

Workshops

If you want sharper thinking in the room, I can help.

Swipe to explore

Workshops for colleges

Sessions on strategy, branding, storytelling, careers, and how the business is changing.

AI masterclasses

Practical workshops on how to use AI in marketing, content, strategy, and day-to-day work without losing judgment.

Corporate training

Custom sessions for teams that want better thinking, better communication, and more useful strategic habits.

Guest lectures and classes

Real-world sessions drawn from agency life, media, growth, branding, and leadership.

Recognition

Recognition

Swipe to explore

2025

6

Anti Scam Shala

Recognised across ABBY Creative Awards and Kyoorius Creative Awards.

2025ABBY Creative Awards
2 Bronze ABBYs2 Merit recognitions
2025Kyoorius Creative Awards
2 First List mentions
NPCI x The Times of India

2025 - 2024

17

BGMI Ki Boli

Recognised across Effie India Awards, ABBY Creative Awards and Kyoorius Creative Awards.

2025Effie India Awards
1 Silver Effie
2024ABBY Creative Awards
1 Gold ABBY1 Silver ABBY3 Bronze ABBYs1 Merit ABBY
2024Kyoorius Creative Awards
4 Baby Blue Elephants6 First List recognitions
KRAFTON India / BGMI

2025

4

DoomTroopers

Recognised across ABBY Creative Awards, Good Ads Matter Awards and Kyoorius Creative Awards.

2025ABBY Creative Awards
1 Bronze ABBY
2025Good Ads Matter Awards
1 Bronze
2025Kyoorius Creative Awards
2 Baby Blue Elephants
KRAFTON India / BGMI

2025

2

The Common Man Takes on Conmen

Recognised by Kyoorius Creative Awards.

2025Kyoorius Creative Awards
1 Blue Elephant1 First List mention
NPCI x The Times of India

2022

1

Naye India Ke Badhte Load Ke Liye

Recognised by ABBY Awards.

2022ABBY Awards
1 Bronze ABBY
Anchor by Panasonic / Panasonic Life Solutions India

2021 - 2020

13

The 8-Bit Journo

Recognised across Cannes Lions, Spikes Asia and Kyoorius Creative Awards.

2021Cannes Lions
3 Silver Lions2 Bronze Lions
2021Spikes Asia
3 Gold Spikes
2020Kyoorius Creative Awards
1 Black Elephant1 Gold Elephant3 more Elephants
VICE

2021

6

The World's Most Reported Trailer

Recognised across Cannes Lions and Spikes Asia.

2021Cannes Lions
1 Silver Lion
2021Spikes Asia
1 Silver Spike4 Bronze Spikes
Thappad

2016

1

The Story of a Legend Reborn

Recognised by Cannes Lions.

2016Cannes Lions
1 Bronze Lion
Bajaj V / Bajaj Auto

Contact

If you want me in the room, write to me.

If you’re looking for a workshop, a guest lecture, an AI masterclass, or a strategic session for your team, get in touch. I’m always interested in conversations that lead to better thinking and better work.

Connect on LinkedIn